A positive beef eating experience depends on more than flavor and marbling. Frank Hendrix has discovered the genetic marker that is 100% accurate in predicting exceptionally tender beef. We discuss his journey into this discovery as well as the bottom line of profitability related to finding animals that display this marker.
Thanks to our Studio Sponsor, Understanding Ag!
Head over to UnderstandingAg.com to book your consultation today!
Sponsor:
KRose Company Bull Sale Marketing Guide
Sea-90 Ocean Minerals
Relevant Links:
Order Your Test Today
Hear Frank Hendrix Live at PCC Sales this Spring
Where I’ll Be:
Profitable Regeneration Summit April 15, 16th
1 comment on “Predicting Exceptional Beef Tenderness with 100% Accuracy through this Genetic Marker (WCP 424)”
Clay, listen to today’s episode with Frank, Hendrix talking about Tenet beef. VERY INTERESTING to say the least. I hope and pray this turns out for Kit and PCC radically different than their experience with tyson several years back! I still won’t buy anything from Tyson in personal retaliation for the things they did and continue to do!
Looking forward to your presentation at Jared Sorensen’s summit in a couple of weeks.
Be blessed.